Answer
How to audit your own website inquiry flow in 20 minutes.
Direct answer
Open your site on a phone, on airplane mode, in a room where the lighting is bad. Pretend you are a serious customer who has a real problem. Try to send a real inquiry in under a minute. Note every place you hesitate. Those are the leaks. This piece walks you through exactly what to look at and what to fix first.
In plain English
What this looks like in real businesses.
- The homepage
Can you tell in ten seconds what the business does and who it helps? Are the three most common actions (call, book, quote, tour) visible without scrolling?
- The service or offer page
Does the page name the exact thing the buyer is trying to do? Is the request form on the same page, or does it force a click?
- The form
How many fields? How many are truly required? Are the fields your team always asks by email actually on the form?
- The confirmation
After you submit, does the page tell you what happens next and when? Or does it just say “thanks”?
Signs this is happening in your business
What to look for.
- Half the time you finish the form, you are not sure what the business will do next.
- The mobile version of the form scrolls sideways.
- There is a captcha but no budget field.
- The confirmation says “thank you” and nothing else.
- The first response comes two days later and asks the same three follow-up questions.
What to fix first
The order that saves the most money.
- 01Fix the homepage promise so a stranger can name what you do in ten seconds.
- 02Move the request form to the same page as the offer, not a separate contact page.
- 03Add the three follow-up questions your team always asks to the form.
- 04Rewrite the confirmation screen so it names the next step and the timeline.
- 05Set up a first response your team can send inside the day.
Quick checklist
Ten-minute self-check.
- Homepage: what you do, who it is for, next step visible without scrolling.
- Service or offer page: names the exact thing the buyer is trying to do.
- Form: asks the follow-up questions your team always asks by email.
- Form: under ten fields, works in one thumb on a phone.
- Confirmation: names what happens next and when.
- First response: template ready to send inside the day.
- Attribution: you can see which page or search the request came from.
When to get help
If your self-audit surfaces two or more leaks, or if you know the fix needs to happen and you do not have the time to do it yourself, the Better Inquiry Fix rebuilds the whole path in one flat scope. Starts at $2,500. Delivered in 3 business days.